WOW! Effect Serum

• Prevents and combats the signs of aging
• Reduces wrinkles and expression lines
• Strengthens the skin barrier
• Protects against blue light from screens
• Promotes hydration and natural shine
• Restores and strengthens skin integrity
• Moisturizes and smoothes mature skin
• Produces a lifting effect lifting effect on the upper eyelid
• Promotes the synthesis of hyaluronic acid and elastin.
• Increases collagen production
• Reduces the volume of crow’s feet and under-eye wrinkles (by 47% and 45%, respectively, in 28 days)
• Decreases the volume of the nasolabial fold and marionette lines (by 21% and 10%, respectively, in 14 days).

Scientifically proven benefits

“WOW! Effect Serum is inspired by Melilla, its parks, its gardens, where the hibiscus is very present. It is a flower that has always attracted my attention; I was fascinated by its purple-red color. When I started the project and began researching I discovered all its antioxidant properties and that it was known as nature’s Botox for its ability to firm and smooth wrinkles, that’s when I decided it should be the main ingredient,” says Elena Jimenez. Its color is a direct consequence of the presence of hibiscus extract; it smells of jasmine flower, a very special aroma for its creator; and its texture is very silky and easily absorbed.

Apply 2-3 drops of the product morning and evening. WOW! Effect Serum on clean, dry skin, morning and evening. Massage it gently with circular movements over the face, neck and décolleté. To ensure the absorption of the powerful active ingredients contained in its formula, remember to exfoliate your skin regularly to remove dead skin cells.

You can also use it on the eye contour to fill and smooth fine wrinkles and on the hands to prevent or treat aging.

Hypericum Perforatum Flower/Stem/Leaf Water*, Rosa Damascena Flower Water*, Glycerin, Aqua, Propylene Glycol Diheptanoate, Triethyl Citrate , Sodium PCA, Inulin, Pseudoalteromonas Ferment, Bacillus Ferment, Hibiscus Sabdariffa Flower Extract, Malva Sylvestris Flower Extract, Kigelia Africana Fruit Extract, Saccharide Isomerate, Pullulan, Lecithin, Sclerotium Gum, Xanthan Gum, Citric Acid, Sodium Citrate, Glyceryl Caprylate, Polyglyceryl-10 Laurate, Propanediol, Potassium Sorbate, Sodium Benzoate, Silicon Dioxide, Parfum, Linalool, Geraniol, Citronellol, Eugenol.

*certified organic ingredient

The Propylene Glycol Diheptanoate in our formulas is a hypoallergenic emollient (suitable for skin with a tendency towards atopic conditions), a film-forming agent of natural origin derived from coconut, without palm oil, 100% COSMOS, and contains no a23> to do with the Propylene Glycol of synthetic origin.